How To Start an Email Marketing Business?

If you want to start an email marketing campaign, there are 5 important things you must take into consideration:

• • Email Service Provider
  • A Sign-Up Form
  • Something of high value to give away
  • Set up autoresponder emails
  • Collect emails

Email Service Provider

An Email Service Provider has nothing to do with the most common accounts, such as Gmail, Outlook, Yahoo, etc. It is a service that is going to host all those email addresses that you are collecting in an organized way. This should be a server that people can rely on and which provides the possibility of unsubscribing in an easy way.

Key essential features you should consider when choosing a good Email Service Provider:

• • Customer support 24/7
  • Excellent quality and deliverability
  • Easy to set up your campaign
  • Tutorials and supportive team to help you with technical stuff.

The 3 main providers I used since I started with Internet Marketing are Aweber, GetResponse, and MailChimp.

Sign Up Form

A Sign Up form is where your visitors will submit their emails in exchange for something of great value that you will offer to them.

The most common areas to place your Sign Up form on your website is on the Sidebars, Headers or as a pop-up box. You can see on this site where I located my Sign up form. On the header with a tiny bar, on the top right of the sidebar and the pop up box.

Some things to take into account on a Sign Up form:

• • Message (what do you offer)
  • Image & design (colors, product image, fonts, etc.)
  • Call to Action (How would your Sign up Form button look like?)
  • Location (Pop Up forms or lightbox forms convert pretty well)

Something of Great Value To Give Away

Think of something to give away for free that can add value to your potential subscriber and that is exclusive. Think of something that people need, their problems, what are they looking for.

Some ideas can be:

1. 1. eBook
   2. PLR eBook (Private Label Rights)
   3. Personal 1-0n-1 coaching
   4. Guide or Tutorial
   5. Webinar

Set up Autoresponder emails

This is an email that goes immediately after somebody confirms their subscription to your list. Once a subscription is approved, your gift will be sent automatically to the new subscriber.

With an autoresponder, you will be sending daily, weekly or monthly valuable information, training, news or updates about your blog. This will enable you to build trust with your List, and they will start taking you as a point of reference in your niche.

The primary goal of an autoresponder is to automatize the email delivery, saving you time to focus on other important aspects of your business. It also provides a professional look to your business. Instead of sending an email to your Gmail account (YourName@gmail.com), you will be sending emails with your company name (Name@YourBusiness.com).