How To Advertise Your Business Online For Free?

How to advertise your business online for free?

New businesses need a strong advertising campaign to be visible. On the other hand, established companies require less promotion but yet they still need it in order to maintain its position in the market.

With the appearance of the internet, many new advertising channels have opened up. With almost everyone connected to the internet through their phones, tablets and laptops, online advertising is now a very important aspect you should be taking care of, whether it is paid or free.

The good news is that there are a lot of media platforms available that will not cost a dime to advertise and also get you the desired results.

I will list below some of the most used ways of promoting a business for free:

Social Media

Social media is a big boost for advertising online for free. You can have your pages on social networking sites and feed regular updates about your business. This will help you establish and connect directly with your audience.

Social media has an extensive reach, and you can make sure that at least you will get the desired visibility for your business.

Note: An average Facebook user has +300 connections, so imagine how much traffic you can generate if some of them share your content.


Starting a blog is an efficient and inexpensive way of spreading the word about your business. You can write about interesting topics and help people in specific needs. Try and find items that are remotely related to your business.

For example, if you are into manufacturing rainwear, then you can have a blog about the places to visit in monsoon or tips for monsoon where you can share how to take care of your house and yourself during monsoons. Blogs are an effective way of getting followers for your business.

Videos on YouTube

Another way of free advertising online is YouTube. You can create a video and hashtag it, so it reaches as many people as possible. The hits on YouTube are a great way of getting people curious about your product and visiting your website to know more. Videos are now a lot popular and could have your business trending instantly.

Online Community/Forums

This is an excellent tool for advertising and promotion. Participating in online discussions or forums can get you good online traffic. Look for topics that are relevant to your business and you can contribute on those. One thing to remember is to refrain from posting controversial remarks as you would not want negative publicity for your business.

Business Listings

Many business listing like Google are free of charge. Google listing will also come up in the search engines thereby providing you the traffic that is required.


Word of mouth publicity never goes out of fashion. If you get a satisfied customer to give a review of your product or service, this will definitely boost your sales.

Consumers are known to look for reviews before deciding to buy a product. The referrals or their reviews can even be advertised in social media so that the potential customers find out more about your product.

Feel free to leave a comment below!

Thanks for reading!