Marketing a website is a challenging task for any business owner. Even with experience in the digital marketing world, it can still be a very daunting task. WordPress plugins help to improve your website’s’ capabilities and functionality without having to understand the complex coding concepts.
Using the plugins that are available, can reduce the stress involved and improve the overall performance. Today we take a look at ten must have plugins to improve your website and help your business grow its income.
1. YOAST SEO
The ability to be found organically on Google is a business must. Yoast SEO is a plugin that simplifies the search engine optimization process. You can add alt text, edit snippets and more easily.
Yoast SEO helps you choose a focus keyword when you’re writing your articles and then makes sure you use that focus keyword everywhere. Additionally, it rates your posts overall readability and provides hard data on how you can improve it. Best of all, it will also auto generate an XML sitemap for your website.
2. CONTACT FORM 7
The best contact form plugin available, Contact Form 7 allows you to customize your contact forms any way you’d like. The form counts with Ajax-powered submitting, CAPTCHA, Akismet spam filtering and other secure features. The simplistic concept and ease of use make this a must have for all contact page needs.
3. W3 TOTAL CACHE
Improve the load speeds of your website with W3 Total Cache. Recommended by top level developers, W3 Total Cache will increase your website performance, improve download speeds, and improve the user experience. Websites that are configured properly with this plugin will see an improvement of ten times in performance. Additionally, improved speeds will help your Google rank.
4. BACKUP GUARD
Never lose your website content again. Backup Guard is the best choice for backing up your files and databases. After losing one site on a migration error, Backup Guard makes sure that will never happen again.
5. GOOGLE ANALYTICATOR
Using Google Analytics is a marketing must. The ability to track visitor data is an absolute necessity. Google Analyticator plugs in the Analytics data into your WordPress dashboard. It also makes the initial setup much easier.
6. POPUP ALLY
Creating an awesome e-mail popup form is very simple with Popup Ally. No need to mess around with code, this drag and drop design system gives you the look you want and the performance you need to capture more emails than ever before. Plus, it integrates seamlessly with MailChimp and other major email marketing platforms.
PopupAlly is mobile responsive, which means that you don’t have to suffer from low user experience on tablets and mobile phones.
Each template from the Popup Ally plugin can be easily tweaked to look good on smaller screens.
The best way to sell anything online is with WooCommerce. The free plugin has tons of great features including an inventory tracker, real-time shipping notifications, plentiful payment options and more. There is a reason that WooCommerce is the most widely used e-commerce plugin, it’s the best. You will sell more products with WooCommerce and improve the experience for both sides by implementing it.
AdSanity allows you to create and manage advertisements. Inserting ads with AdSanity is as simple as adding a new post. A few clicks and you have your advertisement created with real-time reporting attached to it.
9. LOGIN LOCKDOWN
WordPress doesn’t have a lock feature on its wp-admin login screen. Essentially, hackers can guess away and never be locked out. With Login Lockdown, you can lock the admin screen after a certain number attempts. As cyber security concerns grow, this is a must to protect your company and brand reputation.
As affiliate marketing grows, ThirstyAffiliate provides the simplicity and ease of use you are looking for. This plugin allows the average WordPress blog owner monetize their content with powerful efficiency.
With these plugins, your website will be running smoother than ever. Tasks that once seemed impossible are possible with very little understanding or experience. Start implementing these plugins today and watch your income continue to grow.
GUEST POST BY: Allevi8Marketing.com
If you need further assistance or have any questions, we are happy to help! Allevi8 Marketing is located on Chicago’s South Side and has worked with Fortune 20 companies as well as locally owned mom and pop shops. We specialize in digital marketing, sales management, public relations, branding and more. Be Where the World is Going.